Case study · Product film · Robotics
Standard Bots
A product film for Standard Bots and its RO1 industrial robot arm platform.
- Client
- Standard Bots
- Role
- Creative Director, Pressplay Collective
- Year
- 2024
- Format
- Product film
The brief
Standard Bots needed a film that explains its RO1 robot arm platform to buyers and investors in the time it takes to watch it.
My role
Creative Director at Pressplay Collective.
What I did and the tools
We built the film around the arm at work, so every shot answers what the robot does and why it matters. Tools: product cinematography with motion-controlled moves and clean industrial lighting.
The result
The RO1 platform film, used as product and investor storytelling for an industrial robotics company.
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