Case study · Launch film · Public safety
BRINC Responder
The launch of BRINC Responder, a drone built to answer 911 calls, produced with Augustus Films.
- Client
- BRINC
- Role
- Creative Director, Augustus Films
- Year
- 2024
- Format
- Launch presentation
The brief
BRINC was launching Responder and a complete system for agencies starting or scaling drone programs. The launch had to explain a new kind of first responder to the people who would buy it.
My role
Creative Director at Augustus Films. I led creative strategy, positioning and story, then concept, production and VFX post with the studio's VFX and 3D team.
What I did and the tools
A launch presentation with BRINC's founder Blake Resnick introducing the new hardware, software and partnerships, produced for the stream. Tools: multi-camera presentation coverage and product cutaways.
The result
The launch of Responder, released on BRINC's own channel as part of BRINC's launch and investor films.
Next case study
BRINC Ball launch film