Case study · B2B hardware launch film
Jabra PanaCast 50
A B2B hardware launch film for Jabra's PanaCast 50 video bar, produced with Augustus Films.
- Client
- Jabra
- Role
- Creative Director, Augustus Films
- Year
- 2023
- Format
- B2B launch film
The brief
Jabra was launching new AI meeting features on the PanaCast 50 and needed them to read as the fix for a real problem in hybrid meetings, not as a spec sheet.
My role
Creative Director at Augustus Films. I led creative strategy, positioning and story, then concept, production and VFX post with the studio's VFX and 3D team.
What I did and the tools
We staged a real hybrid meeting and let the camera's AI framing tell the story: it follows the speaker and frames the people in the room. Tools: multi-camera shoot in a working meeting room, with the product's own picture used on screen.
The result
A B2B hardware launch film released on Jabra's own channel with the feature update.
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