Case study · Product and investor storytelling · Robotics · Housing
Bot Built
Product and investor storytelling for Bot Built, a robotics company that frames houses to make housing more affordable.
- Client
- Bot Built
- Role
- Creative Director, Augustus Films
- Year
- 2025
- Format
- Company film
The brief
Bot Built's case depends on a problem bigger than its machines: homes cost too much to build. Opening on the robots would make the film read as a product demo and lose the reason the company exists.
My role
Creative Director at Augustus Films. I led creative strategy, positioning and story, then concept, production and VFX post with the studio's VFX and 3D team.
What I did and the tools
We opened on the housing problem and brought the robots in as the answer, then followed the process inside the factory: plans become 3D models, and the models become framed walls, floors and trusses. Tools: documentary coverage on the factory floor, interviews and motion graphics for the plans.
The result
A company film used for Bot Built's product and investor storytelling, released on YouTube in 2025.
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