Case study · Brand campaign · Hospitality
Harrah's Funner California
A brand campaign for Harrah's Funner California resort, for Caesars Entertainment.
- Client
- Caesars Entertainment / Harrah's
- Role
- Creative Director, Pressplay Collective
- Year
- 2019
- Format
- Brand campaign film
The brief
Harrah's Funner California had already committed to a playful name. The campaign had to match it: a getaway that feels like fun, not a polished casino ad.
My role
Creative Director at Pressplay Collective.
What I did and the tools
We played the Funner premise straight: from gaming tables to massage tables and dance floors, the only limit is your own imagination. Tools: lifestyle shoot across the resort, with the cut built around the brand line.
The result
A brand campaign for Caesars Entertainment, part of 300+ campaigns directed at Pressplay Collective.
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