Case study · Brand campaign · Fitness
Gold's Gym Built by Gold's
Built by Gold's, a brand campaign for Gold's Gym rooted in its bodybuilding heritage.
- Client
- Gold's Gym
- Role
- Creative Director, Pressplay Collective
- Year
- 2022
- Format
- Brand campaign film
The brief
Gold's Gym was relaunching its brand and needed a campaign that honored where it came from: real training, real people, real progress.
My role
Creative Director at Pressplay Collective.
What I did and the tools
We shot raw, unpolished training footage instead of a studio fitness-ad look, so the legacy side of the brand stayed real. Tools: handheld coverage inside the gym, natural light and a cut paced like a workout.
The result
Built by Gold's, released on YouTube and social, part of 300+ campaigns directed at Pressplay Collective.
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