Case study · TV spot · Restaurants
NORMS T-Bone
A TV spot launching NORMS' 3/4 lb T-Bone, for a Los Angeles diner chain open around the clock.
- Client
- NORMS Restaurants
- Role
- Creative Director, Pressplay Collective
- Year
- 2022
- Format
- TV and digital spot
The brief
NORMS had to sell a steak dinner on value to families and budget-minded diners, without a glossy studio look that would fight the chain's everyday-diner identity.
My role
Creative Director at Pressplay Collective.
What I did and the tools
We shot the steak as a real diner meal, not a studio product: close coverage of the sizzle and the texture, in the diner itself. Tools: macro food cinematography with practical diner light.
The result
A TV and digital spot for NORMS, followed by more NORMS spots in 2023, part of 300+ campaigns directed at Pressplay Collective.
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NORMS 4 Course Meals 2023
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