Case study · Launch film · Public safety
BRINC Ball
A launch film for BRINC Ball, the next-gen throw phone for crisis response, produced with Augustus Films.
- Client
- BRINC
- Role
- Creative Director, Augustus Films
- Year
- 2024
- Format
- Launch film
The brief
BRINC Ball opens a line of communication in a crisis. The film had to make that value felt by the people who use it, not listed as specs.
My role
Creative Director at Augustus Films. I led creative strategy, positioning and story, then concept, production and VFX post with the studio's VFX and 3D team.
What I did and the tools
We told the story from the responder's side, not the device's. Tools: scripted scenes with responders, product close-ups and a cut built around the moment the line opens.
The result
A launch film for BRINC's crisis-response product, released on BRINC's own channel.
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