Case study · Product launch · Technology · Public safety
BRINC LEMUR 2
Two films for LEMUR 2, BRINC's tactical drone for police and SWAT teams: the March 2023 launch, and the November update when it started shipping.
- Client
- BRINC
- Role
- Director of Photography, Augustus Films
- Date
- March and November 2023
- Location
- California and Seattle
- Format
- Launch film 2:47, update 5:38
The challenge
LEMUR 2 goes where it is too dangerous to send a person. The buyers are police departments and SWAT teams who cannot afford a tool that fails. The launch film had to show what the drone does and make the company feel credible, in under three minutes.
What we did
We shot it as a tactical operation, not a product demo: real police vehicles, a practical house set at night, an aerial unit and the founder on camera. In November we filmed at BRINC in Seattle, where the CEO and the VP of Engineering walk through the upgrades on the new production line.
The result
The launch film reached 196K+ views on BRINC's channel. LEMUR 2 started shipping to US agencies in November 2023. BRINC has since raised $250M+ and is used by 900+ public-safety agencies.
20 minFlight time
7Sensors
900+Agencies using BRINC
$250M+Raised by BRINC
More films
LEMUR 2 introduction with Blake Resnick March 2023
Behind the scenes
Photos: Augustus Films
Sources: BRINC: LEMUR 2 launch · BRINC: shipping now · BRINC: $125M round
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