Case study · Product · Mobile app · GenAI
LU Cards
LU Cards is a self-reflection app built by a 4-person founding team. I was its Founding Creative Director.
- Client
- ITMH Corp / LU Cards
- Role
- Founding Creative Director
- Years
- 2023 - 2025
- Team
- 4-person founding team
- Link
- lucards.app
The brief
Launch a self-reflection app with the look and the reach of a much larger company, with a founding team of four.
My role
Founding Creative Director. I owned brand, product visuals, growth creative and video.
What I did and the tools
I art-directed 1,000+ AI-generated assets with one consistent visual language, and built prompt libraries and QA on every asset so the look held across the whole deck. I also designed the brand and the product visuals, and made the growth creative and the launch video.
The result
App Store Top 100 (Lifestyle), 18,000 downloads, 12,000 paid subscribers in the first full year, and 2nd place in the Golden App competition.
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