Case study · Launch and investor films · Public safety
BRINC LEMUR 2
Launch and investor films for LEMUR 2, BRINC's tactical drone for police and SWAT teams, produced with Augustus Films.
- Client
- BRINC
- Role
- Creative Director, Augustus Films
- Year
- 2023
- Format
- Launch film and shipping update
The brief
BRINC builds drones that go where it is too dangerous to send a person. For the LEMUR 2 launch the company needed films that show what the drone does and make BRINC credible to agencies and investors at the same time.
My role
Creative Director at Augustus Films. I led creative strategy, positioning and story, then concept, production and VFX post with the studio's VFX and 3D team.
What I did and the tools
We shot the launch as a tactical operation, not a product demo: real police vehicles, a practical house set at night, an aerial unit and the founder on camera. Tools: cinema camera on a gimbal rig, practical lighting, aerial camera unit. A second film followed when LEMUR 2 started shipping, shot at BRINC in Seattle with the engineering team on the new production line.
The result
A launch film released on BRINC's own channel and a follow-up for the shipping announcement, used as BRINC's launch and investor films for LEMUR 2.
More films
BRINC LEMUR 2 introduction with Blake Resnick 2023
Behind the scenes
Photos: Augustus Films
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