Case study · Long-term campaign · Wellness · Audience growth
Inner Dimension Yoga
Five-plus years leading creative for Inner Dimension Yoga, from a small YouTube channel to a wellness brand on YouTube, Apple TV and apps.
- Client
- Inner Dimension Yoga
- Role
- Lead Creative Director, Kelby KO Productions
- Years
- 2017 - 2023
- Platforms
- YouTube, Apple TV, apps
The brief
Grow a small yoga channel into a brand people come back to every year, and take it beyond YouTube.
My role
Lead Creative Director at Kelby KO Productions. I led creative for Inner Dimension Yoga for 5+ years.
What I did and the tools
A new flagship series every year instead of repeating what already worked, shot to a cinematic standard across 900+ videos. Then the brand moved platform by platform: YouTube first, then Apple TV and the apps.
The result
The YouTube channel grew from 300 to 500,000+ subscribers. The apps hold a 4.8/5 rating, and the work was featured by CNN, Health and Yoga Journal.
Next case study
Harrah's Funner California