Case study · TV spot · Food and restaurants
NORMS T-Bone
A 30-second TV spot launching NORMS' new 3/4 lb T-Bone, for a Los Angeles diner chain open around the clock since 1949.
- Client
- NORMS Restaurants
- Role
- Creative Director and Cinematographer
- Date
- October 2022
- Location
- Los Angeles
- Format
- TV and digital spot, 0:30
The challenge
NORMS had to sell a steak dinner on value to families and budget-minded diners. A glossy studio steak would have fought the chain's everyday-diner identity, and made the price feel like a warning instead of a win.
What we did
We shot the steak as a real diner meal, not a studio product: close coverage of the sizzle and the texture, in the diner itself. The spot ran in fall 2022 on TV and digital.
The result
1M+ views on YouTube, the most watched of the NORMS spots we checked, followed by the Four Deuces and 4 Course Meals spots in 2023.
1M+YouTube views
1949NORMS founded
24Locations
24/7Open around the clock
More films
NORMS 4 Course Meals February 2023
Sources: NORMS: our story · Wikipedia: Norms Restaurants
Next case study
BRINC LEMUR 2 launch films