Case study · Product and investor storytelling · Robotics
Noble Machines × NVIDIA
Product and investor storytelling for Noble Machines and Moby, its industrial humanoid built on NVIDIA's robotics stack, produced with Augustus Films.
- Client
- Noble Machines, with NVIDIA
- Role
- Creative Director, Augustus Films
- Year
- 2026
- Format
- Film series
The brief
Noble Machines came out of stealth with an industrial humanoid and had to prove to buyers and investors that the robot is real and already working, then keep that story going through its first trade shows.
My role
Creative Director at Augustus Films. I led creative strategy, positioning and story, then concept, production and VFX post with the studio's VFX and 3D team.
What I did and the tools
Launch teasers for the day the company went public, coverage at NVIDIA GTC and Automate, and a recap film. Every piece shows Moby doing real work, lifting, carrying and walking, never a render. Tools: documentary coverage on the factory floor and at the shows, interviews and a hero lighting setup for the robot.
The result
A film series that became the company's public video record from launch through its first trade shows.
More films
New industrial robotics: Meet Noble Machines 2026
Behind the scenes
Photos: Augustus Films
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